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Festive Online Sales Disappoint: Brands Cut Ad Budgets 40 Percent

Posted on 22nd Oct 2026 12:08:20 in Business, Digital Marketing

India's festive e-commerce GMV fell 7-10 percent in the first four days as electronics prices jumped. D2C brands are cutting ad budgets by 40 percent and holding back discounts as quick-commerce ad rates climb 30-40 percent.

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Hunar's Voice Agents Land 40 Crore Blume Cheque

Posted on 21st Oct 2026 12:09:02 in Business, Digital Marketing

Hunar.AI has raised Rs 40 crore in a Series A round led by Blume Ventures to run frontline hiring through voice agents in 20 Indian languages. What the deal says, and what smaller businesses can copy.

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CII-ISB Study: 65.8 Percent Use AI, Only 21 Percent Run ERP Software

Posted on 20th Oct 2026 12:07:38 in Business, Digital Marketing

A CII-ISB study of 2,919 MSMEs finds 65.8 percent use AI tools but only 21 percent run ERP software, exposing the systems gap holding back productivity.

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FSSAI Tightens Food Safety Scrutiny of Quick Delivery Platforms

Posted on 14th Oct 2026 12:12:41 in Business, Digital Marketing

FSSAI is preparing tighter rules for quick commerce and online food platforms — visible manufacturing and expiry dates, batch numbers, dark-kitchen disclosures and stricter dark-store inspections. What the crackdown means for small sellers and D2C food brands.

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Boldfit's 400 Crore Round: Bharat Value Fund Leads Sports Push

Posted on 13th Oct 2026 12:11:27 in Business, Digital Marketing

Boldfit raises over Rs 400 crore in a Series B led by Bharat Value Fund, with plans for offline retail, manufacturing and product innovation in India's sports and fitness market.

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